Interactive flowcharts and data sources

Like batch flowcharts, you use interactive flowcharts to define the segments audience members belong in, based on characteristics of the data associated with them. However, the data you use in an interactive flowchart is different from the data you use in batch flowcharts.

Batch flowcharts use data available in databases. Interactive flowcharts also use persisted profile data from a database, but they can also use real-time session data. The real-time session data can include anything you can extract from your touchpoint. You can include how long a caller has been on hold, track the website from which the visitor came from, determine the weather at the visitor's location, and so on. The persisted profile data comes from database tables, similar to batch flowcharts. This can include all the traditional data you have about your visitors, name, account number, address, and so on.

During design-time, you have access only to persisted profile data. Campaign is not connected to a touchpoint and therefore cannot collect real-time session data. To create interactive flowcharts that reference real-time session data and to perform test runs of interactive flowcharts, you must have sample real-time session data in a test run profile table.