Understanding how to create a recipient list
Creating a recipient list that you can reference in a mailing is a multi-step process that involves the following activities.
Identify the database tables and fields in your corporate datamart that contain data that you can use to personalize email messages
Define flowchart cells in
Campaign
to specify the intended recipients of an email campaign
Map fields in your datamart to the list of individuals that you have selected as recipients for an email campaign
Run a
Campaign
flowchart that contains an
eMessage
process.
The result of the recipient selection process is a database table referred to as the Output List Table (OLT) that contains names, addresses, and other recipient-specific data required to personalize the email messages sent as part of the email campaign. This database table serves as the recipient list.
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