Selecting recipients for personalized messages
You select message recipients in Campaign by selecting one or more flowchart cells as input cells to an eMessage process. Doing so identifies members of the cells as message recipients in the output list table (OLT). The OLT serves as the recipient list that you reference in a messaging campaign.
Configure a Campaign flowchart to select information about message recipients in your marketing database. Define cells that identify the recipients that will receive a message as part of a production messaging campaign. The information must include specific address information that is required to deliver the message to the intended recipient.
Add an eMessage process to the flowchart.
The eMessage process consists of three tabs.
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General tab. Use this tab to name and describe the eMessage process.
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Source tab. Use this tab to select message recipients.
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Output tab. Use this tab to map recipient-specific marketing data to personalization fields that you define in the list.
Configure the Source tab to indicate which recipient IDs to include in the list of message recipients. Each recipient ID specifies a row in the output list table (OLT) when you perform a production run of the flowchart.
1.
In Campaign, locate the flowchart that contains the eMessage process that you want to configure. Open the flowchart for editing.
2.
In the flowchart, do one of the following:
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Double-click the eMessage process.
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Right-click the eMessage process and select Process Configuration from the context menu.
The eMessage Process Configuration window opens.
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Click the Source tab.
4.
Do any of the following:
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In the Production List field, select one or more of the available cells as a process input.
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On the Output tab, map data sources to personalization fields that you define. Specify a display name for each personalization field.
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On the General tab, assign a name to the eMessage process.
5.
In the Production List field of the eMessage process, select one or more of the available cells as a process input.
After you complete these steps to specify the production input cells, use the Output tab of the eMessage process to map other recipient-specific data to the OLT.
For more information about mapping recipient data to the recipient list, see Defining the OLT for a recipient list.
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