Recipient lists for personalized messaging
If you install and enable IBM ® eMessage within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring an eMessage process in a Campaign flowchart.
*
In eMessage, a recipient list is not required for mailings that are enabled for transactional email or for location triggered mobile app push notifications.
Creating a recipient list happens in three phases.
1.
Configure a Campaign flowchart that selects the individuals who you want to contact through the messaging campaign. Various flowchart cells provide the input to the eMessage process.
2.
The OLT is the output of the eMessage process in a Campaign flowchart. Configure the OLT to map personalization fields to fields in your marketing database that can provide personal information about each recipient. At this point, the OLT is only a table definition and it contains no recipient data.
3.
Run the flowchart that contains the eMessage process. Running the flowchart creates the OLT in the eMessage system tables and enters values into the appropriate OLT columns. The eMessage system tables are part of the Campaign schema.