The only way to create or access campaigns (other than campaigns created before you enabled integration) is through the corresponding Marketing Operations project. The All Campaigns page in Campaign displays only campaigns that were created before integration was enabled.

The Target Cell Spreadsheet (TCS) and custom cell attributes are created, viewed, and managed solely in Marketing Operations. Custom cell attributes are defined in a "campaign project" template. As a result, each type of campaign can have different custom cell attributes, or present custom attributes in a different order. (In stand-alone Campaign, all campaigns have the same cell attributes in the same order.)

The TCS can be top-down or bottom-up. Bottom-up cells are allowed for integrated Marketing Operations-Campaign systems when the MO_UC_BottomUpTargetCells setting is Yes (Settings > Configuration > IBM® EMM > Campaign > partitions > partition[n] > server > internal).

Flowcharts can be run in production mode in Campaign even if they are not linked to top-down cells in the TCS.

The Summary tab for campaigns does not exist in Campaign. To see summary information for a campaign, view the Campaign Summary section of the Summary tab in the campaign project in Marketing Operations. The offer and segment information displays in a new Segments/Offers tab in Campaign. Because you manage campaign project templates in Marketing Operations, each campaign template can have a different set of campaign custom attributes. These custom attributes can be organized on one or more tabs within the project. You also can take advantage of the more robust attribute features in Marketing Operations. These features include options for layout, identifying attributes as required versus optional, making lists conditional in the user interface, and dynamic data values from database tables. (In stand-alone Campaign, all campaigns have the same custom campaign attributes in the same order.)

When offer integration is enabled by setting IBM ® Marketing Operations - Offer integration to Yes (Settings > Configuration > IBM® EMM > Platform), you cannot create or work with offer templates or offers in Campaign. Instead, you use Marketing Operations to create offer templates and to create, modify, approve, publish, or retire offers. Offer templates and approved offers can then be published to Campaign for use.