Differences between integrated and stand-alone IBM ® Marketing Operations

If campaign integration is enabled, you manage campaign projects in Marketing Operations and take advantage of tightly-coupled Campaign features. If offer integration is also enabled, offer lifecycle management is performed in Marketing Operations and offers are published to Campaign for use.

Campaign project management

If campaign integration is enabled, users create projects in Marketing Operations from campaign project templates.

In a stand-alone Marketing Operations installation, campaign project templates are not available for creating new projects. In a stand-alone installation, you can create project templates to use for administering marketing campaigns. However, these objects do not link to a corresponding campaign or Target Cell Spreadsheet in Campaign. There is no integration with offers, and no metrics are passed for campaign contacts and responders.

With an integrated installation, campaign projects have icons and links that initiate data transfers with Campaign and that navigate to and from the corresponding campaign in Campaign.

Offer lifecycle management

If campaign integration is enabled, then you can also enable offer integration. If offer integration is enabled (Settings > Configuration > IBM® EMM > Platform), you use Marketing Operations exclusively for offer lifecycle management. You use Marketing Operations to create offer templates and to create, modify, approve, publish, or retire offers. Approved offers can be published to Campaign for use.