Designing attributes

Each item of information that users can enter for a project has a corresponding attribute on a tab in the template.

Campaign project templates can include the following attribute categories:

Use form attributes for information used only in Marketing Operations, that appear on a form outside of a grid.

Use grid attributes for information used only in Marketing Operations, that appear on a form within a grid (including TCS grids).

Use campaign attributes for information shared with Campaign, that appear on a form outside of a grid.

Use cell attributes for information shared with Campaign that appear on a form within the TCS grid.

For systems that also integrate offers, use offer attributes to collect offer information to share with Campaign. Offer attributes are synchronized with Campaign when an offer that uses them is published to Campaign.

To view or define shared attributes, choose Settings > Marketing Operations Settings > Template Configuration > Shared Attributes You create all campaign, cell, and offer attributes as shared attributes. You can create form and grid attributes as local if they are relevant to a single form only, or shared if you plan to use them on multiple forms.

Standard, default attributes cannot be edited, and are not listed on the Shared Attributes page. For example, default cell attributes appear in all Target Cell Spreadsheets, but are not listed on the Shared Attributes page.

To include information in campaign, cell, or offer performance reports, that information must be collected by a corresponding attribute. The information gets passed to Campaign (that is, by a campaign, cell, or offer attribute).

Campaign attributes

Cell attributes

Offer attributes

Attribute types for campaign, cell, and offer attributes