Creating a campaign in an integrated environment
The workflow for creating a campaign when Marketing Operations and Campaign are integrated consists of the following tasks.
In many organizations, the tasks required to create a marketing campaign are shared by multiple people.
1.
Depending on your permissions, you can create the project directly or request a project and wait for it to be accepted.
2.
3.
Once this step is completed, the Implementation/Planning button (Double arrow pointing right image) appears, so you can navigate from a campaign project to its linked campaign and vice versa.
4.
Complete the TCS to define the control and target cells for the campaign and the assigned offers for target cells.
5.
Publish the TCS to Campaign.
6.
7.
(Optional: If TCS approval is required.) Do a test run of the flowchart to generate cell counts.
8.
(Optional: If TCS approval is required.) Update the cell status from within the TCS for review.
9.
(Optional: If TCS approval is required.) When all information for a cell (for example, the count) is appropriate, approve that cell (row) in the TCS.
10.
(Optional: If TCS approval is required.) Repeat the process of publishing the TCS and updating cell status until all cells in use by the flowchart have been approved.
11.
When all necessary TCS rows for the flowchart to run are prepared, publish the TCS a final time.
12.
About campaign projects
Creating a linked campaign
Updating a linked campaign
Completing the TCS
Publishing the TCS
To access a campaign in IBM Campaign
Updating cell status in the TCS
A propos des diagrammes
About approving the TCS
Exécution des diagrammes
Importing response and contact history
Integration reports