Attribute types for campaign, cell, and offer attributes

Only attribute types that exist in both IBM ® Marketing Operations and IBM ® Campaign are available for campaign and cell attributes.

For systems that also integrate offers, the same constraint applies to offer attributes with the following exception: when published to Campaign, the attribute type for the Creative URL offer attribute changes to Text Field - String.

Attribute types for campaign, cell, and offer attributes in Marketing Operations
Attribute type	Campaign attributes	Cell attributes	Offer attributes
Text - Single-Line	X	X	X
Text - Multi-Line	X	X	X
Single-Select	X		X
Single-Select - Database	X		X
Multiple-Select - Database
Yes or No	X	X
Date Select	X	X	X
Integer	X	X
Decimal	X	X	X
Money	X	X	X
User-Select
External Datasource
Calculated	X	X	X
URL Field
Single Select Object Reference
Multi Select Object Reference
Image
Creative URL			X

For attributes that have the Single-Select - Database attribute type, IBM ® Marketing Operations passes the lookup value (not the display value) of the selection to IBM ® Campaign. You determine the lookup value and the display value when you create the lookup table.

There is no attribute type in Marketing Operations that corresponds to the "Modifiable drop-down list" that is available for custom attributes in stand-alone IBM ® Campaign.