Assigning offers and offer lists to cells when offer integration is enabled

In an integrated environment, use Marketing Operations to assign offers and offer lists to output cells in a Target Cell Spreadsheet (TCS).

The TCS is a part of each campaign project in Marketing Operations. If you double-click the Assigned Offers column for a row when the TCS is in edit mode, you can search or browse for offers. When you publish the TCS, the offers are automatically assigned to cells when you select them in a contact process box in the flowchart. In this way, the TCS cells are linked to flowchart cells. This is known as "top-down" management.

Additions or changes to the TCS are not visible in Campaign until you click Publish on the TCS.

Bottom-up target cells are allowed if MO_UC_BottomUpTargetCells is set to Yes (Settings > Configuration > IBM® EMM > Campaign > partitions > partition[n] > server > internal).