Managing offers and offer templates in an integrated system

If offer integration is enabled, you create offers in Marketing Operations, then publish them for use in Campaign. In this way, you can set up offers before they are assigned to cells in Campaign. Offers are based on templates, which are also created in Marketing Operations.

When offer integration is enabled:

You can import any offers previously established in Campaign into Marketing Operations.

Users create and manage offers, offer lists, and offer folders by selecting Operations > Offers instead of Campaign > Offers.

You create and manage offer attributes and offer templates using Settings > Marketing Operations Settings > Template Configuration instead of Settings > Campaign Settings > Templates and Customization options.

You use Marketing Operations to assign offers and offer lists to output cells in the Target Cell Spreadsheet (TCS) form of a campaign project.

Offer workflow features

Enabling offer integration in Marketing Operations

Offer creation in an integrated system

Managing offer templates and attributes when offer integration is enabled

Managing offers when offer integration is enabled

Assigning offers and offer lists to cells when offer integration is enabled