If IBM ® Marketing Operations is integrated with IBM ® Campaign, campaign project templates guide users in creating a campaign project.

You indicate that a template is a campaign project template when you add the project template. In integrated systems, all new project templates include a Campaign tab: you complete the options on the Campaign tab for the template. Specifically, you must specify a Target Cell Spreadsheet. If you want to import Campaign contact and response metrics, you must specify a metric map file.