When IBM ® Marketing Operations and
Campaign are integrated, you create custom campaign attributes in
Marketing Operations. All campaign attributes are shared, and you use
Marketing Operations to add them to the forms that make up your campaign project templates.
When users create the linked campaign for a campaign project from a template that includes custom campaign attributes, the corresponding attributes are created in Campaign. If users change the data they enter in a field created by a campaign attribute after they create the linked campaign, they must update the campaign in order to send the new information to
Campaign. You should use campaign attribute descriptions and form descriptions to inform users which fields require them to update the campaign.