Cell attributes are IBM ® Marketing Operations attributes that map to IBM ® Campaign for use in Target Cell Spreadsheets. Marketing Operations includes a set of default cell attributes that are included in every TCS®.

You can also create custom cell attributes in Marketing Operations. When users create the linked campaign for a campaign project from a template that includes custom cell attributes, the corresponding cell attributes are created automatically in Campaign.

To work with attributes, select Settings > Marketing Operations Settings > Template Configuration > Shared Attributes.