You use batch flowcharts in IBM® Campaign to perform a sequence of actions on your data for executing your campaigns. Batch flowcharts are made up of processes, which you configure to perform the actual data manipulation required for your campaign. IBM® Interact provides integration with Campaign batch flowcharts to help determine the list of offers that may be served to a specific audience or type of audience.

When Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members using table-driven features.