Processo de Segmento
Use o processo Segmento para dividir seus prospectos ou clientes em segmentos para receber tratamentos e ofertas diferentes.
Ao trabalhar com o processo Segmento, você deverá estar familiarizado com os conceitos a seguir:
Segment
Segmenting by field
Segmenting by query
Using segments as input to another Segment process
Segmenting considerations
Consulte as tarefas a seguir:
To configure a Segment process by field
To configure a Segment process by query
Consulte os tópicos de referência a seguir:
Segment Process Configuration: Segment tab
Segment Process Configuration: Extract tab
Segment Process Configuration: General tab
New Segment and Edit Segment dialogs
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