About processes

Processes are the building blocks of flowcharts, which you configure to perform particular tasks to achieve the outputs you want. For example, you use the Merge process to merge two distinct audience groups, or use the contact processes (Call List or Mail List) to write out the results of an entire campaign.

Tasks are usually accomplished using processes that work with cells. Cells are lists of identifiers of marketing message recipients (such as customer or prospect IDs). Generally, each process in a flowchart takes one or more cells as input, transforms the data, and produces one or more cells as output.

The processes available to you in Campaign are visible on the flowchart process palette—the space that you use for creating a flowchart and working with processes.

The different types of processes are distinguished by color: data manipulation processes are shown in blue, run processes in red, and optimization processes in green.

To create a flowchart, you move processes of the required type from the process palette to the flowchart workspace, and connect and configure them.

Types of processes

Using processes in flowcharts

Configuring processes