If both Marketing Operations and Campaign are installed, and you have licensed the IBM® Unica® Marketing Asset Management add-on for Marketing Operations, your campaigns can include digital assets from your Marketing Operations asset libraries. For example, an offer can include a product logo that is stored in a Marketing Operations asset library.

To include an asset in an offer, a user creates an offer based on a template that includes the CreativeURL attribute. A "Creative URL" is a pointer that indicates the location of an asset in Marketing Operations. The asset that the CreativeURL attribute points to is included in the offer.

The CreativeURL attribute allows users to move seamlessly from Campaign to Marketing Operations when configuring offers, offer templates, or campaigns.

For example, when creating or editing a campaign, you can go from a Target Cell Spreadsheet (TCS) cell to the offer related to that cell. From the offer, you can go to the related asset in Marketing Operations, where you can view or modify it. You can also upload a new asset to the library for immediate use in the campaign.