An asset is an electronic file that is designed for use in a marketing program. Examples include logos, brand images, marketing research documents, reference materials, corporate collateral, or document templates. If you use both Marketing Operations and
Campaign, you can include a file from a
Marketing Operations asset library as part of a
Campaign offer. To include an asset in an offer, you use the
CreativeURL attribute. A "Creative URL" is a pointer to a file in a
Marketing Operations asset library
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Marketing Operations administrators create asset libraries, which serve as repositories for files. Marketing Operations users can upload digital assets and organize them in folders within the asset libraries.
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Campaign administrators add the CreativeURL attribute to an offer template when defining the template.
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1.
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Select Campaign > Offers, click the Add an Offer icon, and select a template that includes the CreativeURL attribute.
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5.
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To add an asset, click Add Asset, then define the asset name, owner, and other information. In the File field, click Upload, then browse to the asset. You can upload a File, Preview File, or Thumbnail.
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7.
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Click Save Changes to save the offer.
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3.
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The View/Edit Offer window opens. Select the offer and click Preview. (If you decide to remove an offer, select it and click Remove.)
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a.
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Click the Browse Library link in the Creative URL field.
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d.
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If you want to add an asset, click Add Asset, then provide the required information. In the File field, click Upload, then browse to the asset. You can upload a File, a Preview File, or a Thumbnail. Follow the prompts to complete the action.
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e.
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Click Save Changes to save the offer.
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Close the windows in IBM® Marketing Operations and return to the Campaign TCS. Save and exit the TCS.
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