Standard offer attributes in Campaignin Marketing Operations

The following table lists the standard offer attributes that are delivered with Campaignavailable in Marketing Operations systems that enable offer integration.

Standard offer attributes
Attribute Display Name	Attribute Internal Name*	Form Element TypeAttribute Type
Average Avg. Response Revenue	AverageResponseRevenue	Text Field - NumericMoney
Channel	Channel	Select Box - StringSingle-Select
Channel Type	ChannelType	Select Box - StringSingle-Select
Cost Per Offer	CostPerOffer	Text Field - StringMoney
Creative URL	CreativeURL	Text Field - StringText - Single-Line
Effective Date	EffectiveDate	Text Field - DateDate Select
Expiration Date	ExpirationDate	Text Field - DateDate Select
Expiration Duration	ExpirationDuration	Text Field - NumericFloat
Fulfillment Cost	FulfillmentCost	Text Field - CurrencyMoney
Interaction Point ID	UACInteractionPointID	Text Field - NumericFloat
Interaction Point	UACInteractionPointName	Text Field - StringText - Single-Line
Offer Fixed Cost	OfferFixedCost	Text Field - CurrencyMoney

*In Marketing Operations systems that enable offer integration, attribute internal names are stored in all lowercase.