The encoding of text in character-based fields

Data in CHAR, VARCHAR, and other text-based fields have a specific character encoding. When databases are created, they might specify the encoding that will be used throughout the database. Campaign and PredictiveInsight can be configured to use one of many different character encodings on a database-wide scale. Per-column encodings are not supported.

One feature that is common in modern databases is that the database client will transcode between the encoding of the database and the encoding that an application uses. This is common in the case where an application uses some form of Unicode, but the database uses a language-specific encoding.