What does an action table contain?

Each row of the action table represents a single event, which must minimally contain the audience IDs, the response type, and the response date. It typically includes one or more response codes (campaign, cell, offer, or treatment codes) and one or more standard or custom offer attributes for inferred response tracking (for example, the purchased product or service). Any field that is populated in an event is used to match against possible treatments that have that offer attributes and any fields that are NULL are ignored.