You can create custom attributes to store meta-data about the cells you create in a campaign. For example, you might define a custom cell attribute Audience Type to store possible values such as Cross-sell, Up-sell, Defection, or Loyalty.

Custom cell attributes are the same across all campaigns. Users enter values for custom cell attributes in the Target Cell Spreadsheet of a campaign. For example, if you created the custom cell attribute Audience Type as described above, users would see Audience Type as an available field when editing a row in the Target Cell spreadsheet.

Output processes in flowcharts can also generate output values for custom cell attributes as Campaign Generated Fields (UCGFs). Users can then view reports based on the values of the cell attributes, if the reports are customized to support this. For more information, see the Campaign User’s Guide.