About reporting in Unica Campaign

The reports available for Campaign depend on which products are installed and how your Campaign environment is configured. The following types of reports are available:

Standard reports: Included when Campaign is installed. You can access these reports from the Campaign Analytics page.

Example reports in the Campaign Reports Pack: Available if your Campaign environment is integrated with IBM Cognos. You can access these reports from the Campaign Analytics page and from the Analysis tab for a specific object, such as a campaign or offer.

Example reports for related products: Available if your Campaign environment is integrated with IBM Cognos and you installed reports packs for other Campaign–related products, including eMessage, Interact, or Marketing distribué. You can access these reports from the Analytics page for each product and from the Analysis tab for a specific object, such as a campaign or offer. See the documentation for those products for information about the reports.

In addition, Campaign includes flowchart cell reports that provide information relating to the cells in a particular flowchart in a session or campaign. All cell reports can be accessed from the Reports icon when you view a flowchart in Edit mode.

Standard reports

Segment Crosstab reports

Segment Crosstab Analysis

Segment Profile Analysis

Calendar reports

Calendar of Campaigns

Example reports in the Campaign Reports Pack

Campaign Summary

Offer Campaign Listings

Performance reports

“What If” Offer Financial Summary

Campaign Detailed Offer Response Breakout