Campaign is designed to be used by marketing experts, as well as by experts in data-mining, On-Line Analytical Processing (OLAP), and SQL.

Campaign users design, execute, and analyze direct marketing campaigns. Campaign administrators lay the groundwork for their colleagues by performing initial and ongoing tasks such as mapping database tables, adjusting configuration settings, and defining custom attributes and offer templates for users.

For more information about tasks performed by Campaign administrators, see the Campaign Administrator’s Guide.