Selecting email recipients for an eMessage mailing defines the target audience for an email marketing campaign and makes it possible to send a uniquely personalized email message to each individual.

To select who receives personalized email as part of the mailing, you must define and populate a recipient list. The list provides a connection to recipient-specific data in your marketing databases that eMessage uses to address and personalize each message. A populated recipient list is a required input to every mailing.

Creating a recipient list requires adding an eMessage process to a flowchart in Campaign. Configuring the eMessage process defines the recipient list. Running the associated flowchart populates the list.