Performance reports
Performance reports are available only with the installation of IBM® Unica® reporting and the Campaign reports pack. For information on installing and configuring reporting, see the installation documentation and the IBM® Unica® Marketing Platform Administrator's Guide.
For examples of output from performance reports, see the IBM® Unica® Campaign Report Specifications document.
Performance reports are accessed from the Analysis section of Campaign, and consist of the following reports:
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“What If” Offer Financial Summary
Campaign Detailed Offer Response Breakout
Campaign Financial Summary by Offer (Actual)
Campaign Offer Performance by Month
Campaign Performance Comparison
Campaign Performance Comparison (with Revenue)
Campaign Performance Comparison by Initiative
Campaign Performance Summary by Cell
Campaign Performance Summary by Cell (with Revenue)
Campaign Performance Summary by Cell and Initiative
Campaign Performance Summary by Cell and Offer
Campaign Performance Summary by Cell and Offer (with Revenue)
Campaign Performance Summary by Offer
Campaign Performance Summary by Offer (with Revenue)
Offer Performance by Day
Offer Performance Comparison
Offer Performance Metrics
Offer Performance Summary by Campaign