About integration with IBM® Unica® Marketing Operations
Campaign can be integrated with Marketing Operations to use its marketing resource management features to create, plan, and approve campaigns.
When Campaign is integrated with Marketing Operations, many of the tasks previously performed in a stand-alone Campaign environment are performed in Marketing Operations. These tasks include:
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These tasks are explained in the Marketing Operations and Campaign Integration Guide.
The following tasks are performed in Campaign in both stand-alone and integrated environments:
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If offer integration is also enabled, you perform the following tasks in Marketing Operations:
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