Enabling offer integration in Marketing Operations
Offer integration is a separate option from campaign integration. When campaign integration is enabled, you also have the option to enable offer integration.
When offer integration is enabled, you manage offers and offer templates in Marketing Operations rather than Campaign. You can enable offer integration at the same time you integrate Marketing Operations with Campaign, or at a later time, after using Campaign to manage offers.
*
If you upgraded from a previous version and you enable offer integration, you must use Campaign to edit any legacy offers. You cannot edit legacy offers in Marketing Operations, although you can select them in the Target Cell Spreadsheet.
1.
Confirm that you integration is enabled in Marketing Operations and in each of the appropriate Campaign partitions, as explained in Configuration settings for integrated deployment.
2.
On the Settings > Configuration page, under Unica click Platform.
3.
Click Edit Settings and set IBM® Unica® Marketing Operations - Offer integration to True. This setting enables features in Marketing Operations for performing offer lifecycle management tasks.
4.
If your Campaign installation has multiple partitions, you set the following property for each partition where you want to enable offer integration.
Expand Unica > Campaign > partitions > partition[n] > server and then click internal.
5.
Set IBM Unica Marketing Operations - Offer integration to Yes to enable offer integration for this partition.
6.
7.
If you used Campaign to manage offers before enabling offer integration in Marketing Operations, import the metadata and data for those offers into Marketing Operations for each partition.
*
Importing offers from Campaign