The only way to create or access campaigns (other than campaigns created before you enabled integration) is through the corresponding Marketing Operations project. The All Campaigns page in Campaign displays only campaigns created before integration was enabled.

The Target Cell Spreadsheet and custom cell attributes are created, viewed, and managed solely in Marketing Operations. Custom cell attributes are defined in a campaign project template. As a result, each type of campaign can have different custom cell attributes, or have custom attributes appear in a different order. (In stand-alone Campaign, all campaigns have the same cell attributes in the same order.)

The TCS can be top-down or bottom-up. Bottom-up cells are allowed for Campaign Marketing Operations integration when MO_UC_BottomupTargetCells is set to yes (Unica > Campaign > partitions > partition[n] > server > internal).

Flowcharts can be executed in Production mode even if they are not linked to top-down cells in the TCS.

The campaign Summary tab does not exist in Campaign. The campaign summary information displays in the Campaign Summary section of the Summary tab in the campaign project in Marketing Operations. The offer and segment information displays in a new Segments/Offers tab in Campaign. Since you manage campaign project templates in Marketing Operations, each campaign template can have a different set of campaign custom attributes organized on one or more tabs within the project. You also can take advantage of the more robust attribute features in Marketing Operations for layout, required versus optional attributes, conditional drop-down lists, dynamic data values from database tables, and so on. (In stand-alone Campaign, all campaigns have the same custom campaign attributes in the same order.)

When offer integration is enabled by setting IBM Unica Marketing Operations - Offer integration to yes (Unica > Campaign > partitions > partition[n] > server > internal), you cannot create or work with offer templates or offers in Campaign. Instead, you use Marketing Operations to create offer templates and to create, modify, approve, publish, or retire offers. Offer templates and approved offers can then be published to Campaign for use.