Differences between integrated and stand-alone IBM® Unica® Marketing Operations
If campaign integration is enabled, campaign project management is performed in Marketing Operations and is tightly coupled with Campaign. If offer integration is also enabled, offer lifecycle management is performed in Marketing Operations and offers are published to Campaign for use.
Campaign project management
If campaign integration is enabled, users can create projects using campaign project templates.
In a stand-alone installation, campaign project templates are not available to users for creating new projects. In a stand-alone installation you can create project templates for administering marketing campaigns, but there is no link to a corresponding campaign, no Target Cell Spreadsheet, no integration with offers, and no metrics passing for campaign contacts and responders.
With an integrated installation, campaign projects have icons and links that initiate data transfers with Campaign or enable you to easily navigate to and from the corresponding campaign in Campaign.
Offer lifecycle management
If campaign integration is enabled, then you can also enable offer integration. If offer integration is enabled (Settings > Configuration > Unica > Platform), offer lifecycle management is performed exclusively in Marketing Operations. You use Marketing Operations to create offer templates and to create, modify, approve, publish, or retire offers. Approved offers can be published to Campaign for use.
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