When offer integration is enabled, a set of standard offer attributes is supplied in Marketing Operations to correspond to the standard attributes in
Campaign. You can also create custom offer attributes in
Marketing Operations. All offer attributes are shared attributes.
By default, all of the custom offer attributes you define in Marketing Operations are parameterized: users can define values for them. However, when you add a custom offer attribute to a specific form, you can choose an alternative behavior. The special behavior choices for an offer attribute are:
These special behavior choices correspond to the ways you can use offers in Campaign. For more information about these choices, see the
IBM® Unica® Campaign Administrator's Guide.
