When you enable offer integration, Marketing Operations checks for any existing attributes with an internal name of creativeurl. If a creativeurl attribute is found, offer integration fails so that values for the existing attribute are not overwritten. Before you can proceed with offer integration, you must change the attribute internal name of the existing attribute.

When you work with form definitions in Marketing Operations, you cannot import the Creative URL attribute or add it to forms.

If you import a form from Campaign that includes the Creative URL attribute, the attribute becomes read-only in Marketing Operations. Attribute values cannot be edited in Marketing Operations.