If your IBM® Unica®Marketing Operations system is integrated with IBM® Unica®Campaign , you can create campaign projects.

A campaign project collects the information related to developing a marketing campaign and executing it through Campaign .

A campaign project can contain any features available to projects, including subprojects. Campaign projects also contain a TCS tab with a Target Cell Spreadsheet and an additional Campaign Summary section of the Summary tab.

In a campaign project, you synchronize the campaign, offer, contact history, and response history data for the project with Campaign .