A Target Cell Spreadsheet (TCS) is an editable grid component that has a set of predefined attributes. The
TCS specifies the data that users must enter in a campaign project to define the target and control cells for the campaign. You use Target Cell Spreadsheets when
IBM® Unica®Marketing Operations-
Campaign integration is enabled. Each column on the
TCS corresponds to an attribute. Values for the predefined, or default, attributes are automatically passed to
Campaign . In addition to these default attributes, you can add an unlimited number of custom attributes to a
TCS.
A TCS can contain attributes that get passed to
IBM® Unica®Campaign (cell attributes) and attributes that display only in
IBM® Unica®Marketing Operations (grid attributes).
Use cell attributes for information you want to pass to Campaign . For example, attribute values you want to include in an output list, contact history, or report must be created as cell attributes.
You add a TCS to a form by creating a new editable grid and identifying it as a
TCS. (The form can contain other attributes in addition to the
TCS.) When you place a
TCS grid component on a form, it contains the default cell attributes. You cannot delete the default attributes.
When a user links a flowchart cell to the TCS row, the data values supplied for the default attributes are passed to
Campaign automatically. Custom cell attributes are available automatically in
Campaign as
IBM® Unica®Campaign Generated Fields in contact processes. For details on Generated Fields, see the
IBM® Unica®Campaign User's Guide.