Reports > Schemas > Campaign > Performance

The Campaign Performance schema yields contact and response history metrics at the campaign, campaign-offer, and campaign-cell level.

Audience Key

Specifies the name of the column that is the Audience Key for the audience level supported by this reporting schema.

Valid values

A string value no longer than 255 characters

If the key includes more than one column, use commas between the column names. For example, ColumnX,ColumnY.

Default value

CustomerID

Contact History Table

Specifies the name of the Contact History table for the audience level supported by this reporting schema.

Default value

UA_ContactHistory

Detailed Contact History Table

Specifies the name of the Detailed Contact History table for the audience level supported by this reporting schema.

Default value

UA_DtlContactHist

Response History Table

Specifies the name of the Response History table for the audience level supported by this reporting schema.

Default value

UA_ResponseHistory

Over Time Variations

Specifies the calendar time periods used by the "over time" reports supported by this schema.

Valid values

Day, Week, Month, Quarter, Year

Default value

Day, Month



IBM Unica Campaign
 
8.5.0
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