Why use an outbound trigger?

Outbound triggers may be useful in a variety of cases where you want to execute an action related to, but external to, a campaign. Some typical examples of useful outbound triggers include:

Sending an email notification upon completion of a campaign flowchart;

Sending an email notification or performing some other task if a flowchart fails;

Running a third-party modeling tool, such as SAS™, to generate real-time results inline with the flowchart logic;

Running a Unix shell script to send an output file by FTP after the file has been created;

Launching a customer database update;

Launching or triggering another flowchart.