Why use an inbound trigger?

Following are examples of events that might cause an inbound trigger to start a process in Campaign:

A database update triggers the recomputation of all strategic segments (for example, high, medium, and low value customer classifications based on the most recent purchase activity).

A predictive model updating its scores in the database triggers an acquisition campaign, which is waiting for the latest scores, to run.

A third-party scheduling tool is used to schedule and trigger the execution of flowcharts.

The run completion of Optimization session triggers the execution of the participating campaigns to retrieve and process their optimized results.