About treatment codes

The unique combination of a cell and an offer used at a particular point in time is referred to in Campaign as a treatment. Each treatment is uniquely identified with a treatment code.

For more information about treatments, see the Campaign User’s Guide.

Separate treatments, and treatment codes, are generated each time a flowchart is run. If users run a flowchart on January 1, and again on January 15, two separate treatments are created. This allows you to track responses to offers in the most granular way possible.

Once treatment codes are generated, they cannot be overridden.