If your system is configured so that offers are managed through the Marketing Operations version of the feature, then you use the Offers option from the Operations menu. For information about creating offers in this way, see the IBM® Unica Marketing Operations and IBM® Unica Campaign Integration Guide.

If your system is configured so that offers are managed through the Campaign version of the feature, then you use the Offers option from the Campaign menu. For information about creating offers in this way, use this chapter.