Optimize process Parameters tab reference

Field	Description
For Cell(s)	Allows you to select one or more input cells.
Offer	Lists the names of the offers that contain the parameterized offer attributes.
Parameter Name	Lists the names of the parameterized offer attributes.
Assigned Value	Allows you to enter values for the parameterized offer attributes, or to select a database field or derived field that will automatically generate a value when you run the Optimize session.
Derived Field	Allows you to create a new variable for querying, segmentation, sorting, calculations, or output to a table. Derived fields are new variables that do not exist in a data source and are created from one or more existing fields, even across different data sources. For more information on derived fields, see the IBM® Unica Campaign User's Guide.