Selecting personalization fields allows you to incorporate specific pieces of recipient-specific data into each email message. When you configure an eMessage document, the Document Composer displays a list of available personalization fields.

Personalization fields are defined in recipient lists. By default, the list of personalization fields available for selection includes all personalization fields created for all recipient lists within your Campaign installation. The list of available personalization fields also includes system-defined fields identified as BUILTIN personalization fields.