Campaignis designed to be used by experts in data-mining, On-Line Analytical Processing (OLAP), and SQL, as well as by marketing experts with little or no knowledge of data mining or SQL.

The technical experts (referred to in this guide as Campaign administrators) map the database tables, work with data marts, and create core persistent data such as strategic segments.

In short, Campaign administrators lay the groundwork for their colleagues whose expertise is direct marketing and the development and execution of campaigns. For more information about tasks performed by Campaign administrators, see the Campaign Administrator’s Guide.